Six Billion Shoppers The Companies Winning the Global E-Commerce Boom | Porter Erisman

An insightful, practical guide to e-commerce in emerging markets - and how to profit from their explosive boom.

Travelling through Nigeria, China, India, Southeast Asia and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.