The Tipping Point How Little Things Can Make a Big Difference | Malcolm Gladwell

The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.