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author: Joseph Sugarman
2007-01-02
John Wiley & Sons Inc
The Adweek Copywriting Handbook: The Ultimate Guide To Writing Powerful Advertising And Marketing Co
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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publisher
John Wiley & Sons IncSpecifications
Books
Number of Pages
368
Publication Date
2007-01-02
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