Avedon Advertising

The first survey of Richard Avedon’s influential advertising work




Richard Avedon was one of the most sought-after and influential
advertising photographers in America from the 1940s to the beginning of
the 21st century, creating work that exemplified Madison Avenue at the
height of its influence in world culture. Working with a talented cadre
of models, copy writers, and art directors, Avedon made images that
enticed consumers to embrace the new, especially in the areas of fashion
and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and
Versace, among many others. Avedon Advertising tells this
story, reproducing memorable ads that range from the buoyant 1940s and
1950s, when post-war prosperity opened up new experiences to consumers;
through the explosive ’60s; and into the era defined by celebrity
culture and global brand awareness.